Meet Amy Muhoro | Amy Visuals | Kenyan Creative Photographer

I first came across Amy Visuals in early 2016 , and I was intrigued by her work on Instagram and its eclectic nature. It was so pure of talent and passion, and it screamed individuality. At the time I just started my blog and I felt that I wanted to do something different and this is what we came up with. Check it out HERE

WHO IS AMY VISUALS? WHY THE PERSONA AMY VISUALS?

Funny story:  The artist and the individual within me tend to constantly contrast and compete with each other. For me to be able to separate the two; (Amy the artist and Amy the person) I assigned to each their roles & came up with Amy visuals.  She’s the fearless experimental and creative version that resides in me. (Kinda like Beyonce & Sasha Fierce I think..)

Meet Amy Muhoro | Amy Visuals | Kenyan Creative Photographer

DESCRIBE WHERE YOU ARE FROM AND WHAT IT WAS LIKE GROWING UP

Nairobi. I’ve lived in Kilimani nearly my whole life.

I was raised by 2 brilliant scholars (mum & dad) so I think they were sort of uncomfortable with my decision to be a photographer, instead of becoming a doctor, lawyer or whatever.. But I showed them how serious and determined I was and I bet they’re proud of me now. ☺☺☺

WHAT IS YOUR STYLE OF PHOTOGRAPHY?

I’d say mostly conceptual photography. I like to interpret life from my own perspective.

Meet Amy Muhoro | Amy Visuals | Kenyan Creative Photographer

Courtesy: Instagram

WHO ARE SOME OF THE PHOTOGRAPHERS AND PEOPLE YOU LOOK UP TO FOR SUPPORT

In Kenya? Many .

Like Mutua Matheka  (who was one of the 1st people I followed on Instagram by the way, he inspired me so much to start shooting on my own) & Sarah Waiswa who goes by Lafrohemien ; She’s so badass. I love her images. It’s as if you can almost feel her subjects come to life.

Outside Kenya?  The list is also long. Just to mention a few though, the likes of Mambu Bayoh, the Schooonover brothers, Hannah Sider & Neil Krug. They all shoot in film and that just really amazes me. Their work is extraordinary.

WHAT IS YOUR MAIN MOTIVATOR AND INSPIRATION?

Strong Women.  From my Mum, to Naomi Campbell to Chimamanda to Michelle Obama… Rihanna.. you name it.

It’s taken me a long while to realize that I too am strong, and that I have the ability to be anything that I wanna be. So it’s important for me to be able to exercise my freedom as a woman, as an artist, and as a human being. Plus to inspire other young girls to do the same.

Also art, in all its beauty and wonder, is like a religion to me. I truly find it a blessing to be part of it.

HOW DO YOU CONTINUE TO ENHANCE YOUR SKILL?

Doing constant research and maintaining a learner’s attitude.  By accepting the fact that I don’t know it all, I am able to learn more.

Meet Amy Muhoro | Amy Visuals | Kenyan Creative Photographer

HOW DID YOU GET INTO PHOTOGRAPHY?

I downloaded Instagram 3-4 years ago but people’s normal posts bored me to death, so I began following various photographers, bloggers and they inspired me to get creative. I saved for months to get my camera, began teaching myself and soon enough my hobby became my career.  I’ve never looked back since.

I’m convinced that what you put into the universe comes right back. Believe you have a purpose, work hard and fight for it, you’ll see results in no time.

WHAT IMAGE(S) OF YOURS ARE YOU MOST PROUD OF?

Meet Amy Muhoro | Amy Visuals | Kenyan Creative Photographer

Courtesy Amy Visuals

Meet Amy Muhoro | Amy Visuals | Kenyan Creative Photographer

WHAT ARE SOME OF YOUR WORST EXPERIENCES WHILE PURSUING YOUR DREAMS AND HOW DID YOU OVERCOME THEM?

When I was starting, trying to implement a concept (that literally ate away at my brain) was hard. It’s one thing to see something in your head, but it’s something totally different to try and put it to work. Every artist has gone through this form of frustration.

I guess, never give up. Try push that block, even if it takes you a whole week or month of isolation. Always do anything and everything for the art.

Also always trusting my gut as an artist. No one knows what’s best for you, except you. It took me a while to realize this, but afterwards I was able to focus on only myself and growing my work.

WHAT ARE SOME OF YOUR HIGHLIGHTS AS A PHOTOGRAPHER?

The people I’ve met through my work. Each a gift to me from the universe, they make me feel truly blessed everyday ☺☺☻

WHAT ADVICE WOULD YOU GIVE TO A YOUNG PHOTOGRAPHER JUST GETTING STARTED?

Always do you.

Find your own style; let nothing or anyone limit your creativity.

WHAT DO YOU THINK OF THE KENYAN CREATIVE INDUSTRY FROM FASHION TO ART TO PHOTOGRAPHY AND MORE?

We’re awesome! But we should always keep pushing; Consistency is death.

ANYTHING THAT YOU WOULD LIKE TO TELL US THAT NO ONE WOULD KNOW?

Anything specific?  Let’s see.. I love love love and adore nature. I literally talk to plants lol

Meet Amy Muhoro | Amy Visuals | Kenyan Creative Photographer